Digital Lighthouse signs the launch clip for Gresini Racing’s Ducati
Digital Lighthouse returns alongside the BK8 Gresini Racing MotoGP Team for the second consecutive year, producing the launch clip for the Ducati Desmosedici, with which the Faenza-based team will compete in the 2026 MotoGP World Championship, entrusted to riders Alex Márquez and Fermín Aldeguer. A project that further strengthens an already solid partnership and confirms the shared vision between Digital Lighthouse and Gresini Racing: to tell the story of motorsport through a contemporary visual language capable of combining spectacle, team identity, and technological innovation. A synergy made even stronger by the fact that Digital Lighthouse now also has an office in Faenza, in the heart of Italy’s Motor Valley.
A project managed in every phase, from concept to final output
For this production, Digital Lighthouse oversaw the entire creative and production process, leveraging all its in-house expertise. From the development of the creative concept to executive production, from on-set management to filming, video and audio editing, through to final optimization: every detail was handled with an integrated and highly specialized approach. The creative direction of Luca Curto led the project, coordinating the various departments involved and shaping a clip designed to showcase the new Desmosedici and the racing identity of Team Gresini at their very best.Real footage and CGI: a distinctive visual signature
Once again, the clip is built on the seamless integration of live-action footage and CGI creations, combined through cutting-edge compositing techniques. Over the years, this visual language has become a true hallmark of Digital Lighthouse, enhancing both the technical and emotional storytelling of motorsport and transforming a presentation into a cinematic experience. The result is a product conceived not only for fans and media, but also for the team’s sponsors, who are guaranteed exceptional visibility on one of the most media-relevant days of the season for any team: the launch of the new bike.
A decade of experience in international motorsport
This project is part of Digital Lighthouse’s nearly decade-long journey in the motorsport sector, developed through high-profile productions in Formula 1 with organizations such as Red Bull Racing, Scuderia Toro Rosso, Scuderia AlphaTauri, and Racing Bulls, as well as collaborations in the two-wheel world with Andrea Dovizioso and, of course, Gresini Racing in MotoGP. A background that enables the studio to approach every new production with a deep understanding of the codes, timelines, and requirements of a sport where performance and image move at the same speed.The debut in Kuala Lumpur
The clip was officially unveiled by the Gresini Racing MotoGP Team during the team and bike launch event held in Kuala Lumpur on January 31. An international stage for a project designed to mark the beginning of a new season and to strengthen the team’s identity in front of fans, media, and partners.Innovation and creativity in service of racing
With this new production, Digital Lighthouse once again confirms the outstanding quality of its work in the motorsport field, where technological innovation and creativity merge to deliver products with strong aesthetic and narrative impact. Another step forward in a tradition that continues to evolve, always with a clear focus on the future and on visual excellence.